One of the most common lessons on UCF’s campus is Professor C. Keith Harrison’s The Business of Hip-Hop Innovation and Entrepreneurship. This summer the course will turn out to be part of an undergraduate certification system known as Business of Hip-Hop Innovation and Creative Industries.
WMFE spoke with Harrison about how hip-hop has come to be built-in into the business enterprise planet and what it can train pupils about marketing and hustle.
Go through the comprehensive interview underneath.
Prieur: So what can college students understand about business from hip-hop?
Harrison: Hip-hop is a trillion greenback marketplace suitable now. I suggest, Dr. Dre signed a billion dollar deal for 3.2 billion. He and Jimmy Iovine for Beats by Dre head sets. Jay-Z and Puffy are shut powering currently being billionaires.
It’s absent from two tables and a microphone to two issues. One detail, two points they acquired out the gate are hip-hop is a manufacturer in and of by itself. But then it also is an influencer on other facets of business enterprise, trend and attire, food stuff and beverage, admirer engagement, etc.
So we train it as a heart of a organization but also how it can be ancillary and support mature other companies.
Prieur: And what do you say to the naysayers if there are any?
Harrison: I’m just individual with the resistors. And you know, hip-hop crosses so quite a few disciplines in the academy, theoretically, you know, art, communication, media experiments.
If you appear, I mean, appear at just Google, how a lot of campuses are instructing it considering the fact that Howard College was the to start with in 1991.
But most of them are tied to social sciences, African-American scientific studies, sociology, historical past. Which is wonderful.
But we need to have to communicate about the organization part of it since you can not watch ten commercials in a row that are not rapping, that really do not have a hip-hop influencer, that really don’t use slang and lexicon and lingo like cheddar, or experienced a beef with or neat or excess fat or dope.
Prieur: Convey to me a minimal bit about the new certification software.
Harrison: There’s things on the net about analytics. You know I even have an thought one thing with that for a course. It just. It’s a DNA that is so unique.
So yes, enthusiastic about the potential of this. And I want to thank Dr. Ron Piccolo in Management. Dr. Cameron Ford we companion, you know we all have programs in there.
Dr. Fon Gordon in African-American experiments.
Four classes that are excellent. And what is awesome is they’re now on the textbooks. Professor Bukstein teaches Intro to Activity Organization. So all those are the 4 classes. Two are experience-to-face, two are on the net. And so they are really accessible. So any key, any person can get the certificate, they do have to be a present scholar trying to get a baccalaureate diploma. Which is the a person point. It is not a separate entity.
Yes, it’s a way to teach creative imagination, entrepreneurship and innovation and I adore Grandmaster Caz will truly be guest lecturing to my course upcoming Thursday, and he’s the frontrunner, one particular of the pioneers of hip-hop, and it’s truly his lyrics in Rapper’s Delight which I have on in the background.
So in any case, Caz has this good quote that I assume suggests it all. It says hip-hop did not invent just about anything. It reinvented anything.
Pay attention to the whole discussion, by clicking on the clip at the prime of the website page.