New audio business enterprise software lets GRCC college students enter Ferris as seniors to total BA

A new arrangement will give Grand Rapids Neighborhood Higher education learners a seamless transfer to a Ferris Point out University bachelor’s diploma in new music and amusement enterprise.
Beneath the “3+1” system, learners can attend GRCC for a few years, earning an Associate of Arts in pre-new music and leisure and satisfying most of the prerequisites for a Digital Audio Specialist certificate. They will then enter Ferris as seniors to comprehensive get the job done for the bachelor’s diploma.
Learners with this degree will be ready for jobs in advertising and manufacturing, product sales, advertising, and management, as very well as promoting and general public relations, says professor Kevin Dobreff, head of GRCC’s Tunes Office. 

Navigating the virtual globe

“The continuously switching landscape of the songs and entertainment company has been profoundly impacted by the restrictions of this final 12 months,” he claims. “Now, far more than at any time, our learners must learn how to navigate the different ramifications of accomplishing and advertising a product or service in a virtual globe. It is my hope that this new, articulated pre-key system will produce a pathway for many of our new music and business enterprise learners who have been unsure about pursuing a degree that would guidance that job interest.”    
Students in the method, which launches this fall, will acquire courses in accounting, stats, and business enterprise administration, in addition to classes on environment new music and audio theory.

The program got its start off as a result of casual conversations about music in between Dobreff and Felix Pereiro, head of GRCC’s Organization Division. 

Small business, songs crossover

Pereiro worked as a business enterprise and internet marketing marketing consultant in the audio field for more than a decade, functioning with legendary iconic leaders these types of as Michael Bennett and Dr. Sandy Feldstein. He was a small business adviser to numerous songs corporations and associations, which include Yamaha Corp. of The usa, New music & Arts, American Musical Source, Zildjian, the National Affiliation of Faculty New music Dealers, and the National Association of Audio Retailers. He also performs the trombone, trumpet, guitar, and piano.

“I was viewing an casual crossover already with songs learners in my little small business, marketing and advertising, and entrepreneurship classes,” Pereiro states. “There are a great deal of quite entrepreneurial students who like new music.”

Performing with each other with Dobreff on a formal curriculum for the Associate of Arts in Pre-Music and Amusement was a “natural suit,” Pereiro suggests.
“Everything is a enterprise. You have to realize that audio is the audio business.”