Organization Students Leverage Technological innovation for Intercontinental Consulting | Embry-Riddle Aeronautical University

Sabrina Meiklejohn has not very concluded her undergraduate diploma at Embry-Riddle Aeronautical College, yet she’s previously in demand from customers since of her working experience in worldwide advertising and marketing. 

Meiklejohn, a senior in Aviation Enterprise Administration on Embry-Riddle’s Prescott Campus, obtained that experience in a enterprise consulting system that assigns pupil groups to genuine companies to give market place analysis and other small business companies. 

Soon after top a group that investigated the U.S. sector for Tripod Home, a Norwegian business that tends to make affordable, eco-helpful modular homes, Meiklejohn was employed for a paid internship by Aeromobil, a Slovakian business that has produced a prototype of a traveling auto with retractable wings. She claimed her Embry-Riddle consulting experience created her Aeromobil’s choice. 

“They saw my resume and claimed, ‘Oh, which is specifically what we want you to do,’ ” Meiklejohn said, referring to the U.S. marketplace analysis she did for Tripod House. 

Embry-Riddle’s business development consulting plan started much more than 20 yrs ago on the university’s Prescott Campus. At first, it centered on smaller, community companies. Now, it has expanded to multinational corporations and overseas companies, and this semester, nine of 12 ongoing tasks are with organizations in Europe, specifically the Nordic international locations. Two of the program’s developers, business school users Richard Gibson and William Paulin, have labored as consultants to companies all about the world. 

Final semester, the plan initiated assignments in which college students from both of those Embry-Riddle campuses collaborated, and 9 teams, representing 31 students, are doing the job with Norwegian, Finnish and Swedish corporations, The Boeing Business and two other neighborhood companies. The interaction with international firms and the collaboration between campuses, all of which occurred remotely, match seamlessly with the constraints imposed by the Covid-19 pandemic. 


Aviation Business Administration senior Sabrina Micklejohn credits the real-earth consulting practical experience she acquired as a result of Embry-Riddle’s company courses with the successful start she’s experienced to her vocation. (Photo, taken in advance of the Covid-19 pandemic necessitated the use of deal with coverings: Embry-Riddle/Connor McShane)

Aviation Business enterprise Administration senior Sabrina Micklejohn credits the real-world consulting expertise she obtained by means of Embry-Riddle’s business classes with the successful start out she’s experienced to her career. (Picture, taken just before the Covid-19 pandemic necessitated the use of confront coverings: Embry-Riddle/Connor McShane) 

“We’re of course in the middle of Covid. The world is unique, the classes are distinctive,” said Jennifer Hinebaugh, assistant professor of Administration, who is helping lead the program on the Daytona Beach front Campus. “But for me, the coolest detail about this program is you are operating with a consumer on an additional continent and learners in other areas. This is a little something outdoors students’ comfort and ease zone. It’s crucial considering about serious-globe challenges.” 

“The jobs strike on important themes for Embry-Riddle, together with sustainability, electric mobility, next-gen technology and innovation,” extra Thomas Drape, interim dean of the University of Arts and Sciences and the University of Stability and Intelligence on the Prescott Campus. “These genuinely are globe-class jobs.” 

The great expertise that Meiklejohn acquired via her operate with Tripod House was not conveniently won. To access the U.S. market for the project, she and her team 1st contacted contractors in each and every state. Possessing attained out to 101 men and women, only two had been eager to speak, and even those confirmed very little curiosity. Meanwhile, their consumer necessary the market place facts to vie for a startup grant in Norway. With just two weeks left ahead of the client’s deadline, Meiklejohn and her team had to get imaginative, turning to Reddit, Fb and other social media channels to try to evaluate curiosity in the Tripod Property dwellings. Tiny household influencers and communities — amazed with the product’s means to be relocated to meet up with family members desires, eco-friendliness and off-grid usability — lit up in spots all more than the country. 

“We had much more than 1,000 responses from real shoppers who were being ready to buy,” explained Meiklejohn. “Our client was so happy with our task mainly because she could see the tangible facts.” 

This semester, Tripod Household has yet again signed on with an Embry-Riddle group of consultants. This time, they’ll enable exploration components alternatives and provide chain logistics for bringing the residences to the United States. 

Meiklejohn’s team’s victory is just 1 instance of the program’s several successes. 

“This is genuine-globe consulting knowledge that most colleges never deliver to their pupils,” said Ahmed Qureshi, a senior in Aviation Small business Administration at the Daytona Beach front Campus, who has been doing the job with a Swedish business. “It will allow learners to be a lot more organized for the workforce and provides us a leg up about our career pool opposition.” 

Having concluded two projects in the application, Sierra Fennell, a senior in Worldwide Organization Provide Chain Administration on the Prescott Campus, is hooked on marketing and advertising and consulting, and seeks a occupation “focusing on serving to enterprises to be successful by bringing their mission and item to the viewers they seek.” 

Mary Catherine Kreider, a senior in Business Administration, said she has had serious-globe work ordeals in two internships, but the worldwide consulting software termed on all of the expertise she has learned at Embry-Riddle. 

“I’ve experienced to use a thing from every single course I’ve taken,” Kreider mentioned. 

John Longshore, associate professor of Administration, who is a single of the plan faculty on the Daytona Beach Campus, agreed that the program aids students integrate their skills. 

“These are students drawing awareness from distinct lessons like job management or advertising and marketing or human means in get to perform effectively with a shopper,” explained Longshore. “They’re possessing to pull from all all those lessons, variety a staff, have a workforce kind of gel, discuss to the client, place together a scope of do the job, discuss to the consumer, execute a scope of work, have deliverables and put a agenda with each other.” 

Meanwhile, clientele are thrilled with the students’ effectiveness. 

“As a start off-up enterprise with restricted bandwidth, doing work with the university student consulting group allows us to protect a great deal additional ground,” reported Norwegian Halvor Vislie, of Hydrolift electric powered ferries in Oslo. “We are based mostly in a somewhat compact market, but our ambitions are world. As these, having the Embry-Riddle group on our facet indicates we can obtain specific perception into new marketplaces, and get documented suggestions as to the place we are most possible to do well and why. The suggestions we gained after our very first project have now led to concrete steps and conversations and we are assured the identical will utilize as we conclude an ongoing challenge in a couple of weeks.” 

Olav Larsen, of the Norwegian airport authority recognised as Avinor, said his company is at this time functioning on its 3rd venture with Embry-Riddle. 

“We are deeply amazed by the high quality of the get the job done carried out and basically interact with the college students the same way we would interact with other consultants. Staying centered in Europe, it is especially practical for us to get a deeper comprehending of technological and market place improvement in the United States, and Eagle Consulting actually manages to do that for us.” 

Erika Krøvel, of Krovel Yachts, claimed her firm did not know what to hope of the students before their 1st venture last 12 months. 

“I had hoped that we probably could have some of our individual investigate/market insight confirmed by the students,” she reported. “The reality is, they really exceeded my expectations by significantly … and shocked me with a good deal of new ‘intel’ and industry reports. I keep in mind at the initial midterm presentation I attended, I believed, ‘Wow, these fellas have really done a appropriate piece of work.’ This was a thing we could use for genuine.” 

Paulin explained working with actual shoppers encourages large advancement in the students. 

“These assignments offer good items for the customers and excellent issues for the students, who discover how to be expert and efficient in doing work with customers,” explained Paulin. “To see the students improve and get self esteem is just astounding.”

Posted In: Small business