The swiftest-growing premium mixer brand in the U.S. raises funds to assistance 378% enterprise progress, announces Board of Directors
Owen’s Craft Mixers, makers of the high quality, all-normal cocktail mixers identified for their excellent and usefulness, have lately closed a fundraising round of $7.5 million led by country audio star Lee Brice, Grammy Award-profitable singer and songwriter Darius Rucker, NHL legend Mario Lemieux, Levy Household Companions and Maas Loved ones Workplace – proprietors and creators of RumChata. The Corporation also declared its Board of Administrators, bringing three new executives with priceless beverage field working experience into the Corporation fold.
This push launch characteristics multimedia. Look at the full launch listed here: https://www.businesswire.com/news/house/20210504005878/en/
Owen’s Craft Mixers Comprehensive Lineup (Picture: Business enterprise Wire)
The funding will be utilized for critical expertise hires, to ramp up revenue and advertising attempts and to manufacture supplemental products inventory, which will be generated in element to satisfy the demand from customers of new authorizations from Publix and 7,500 CVS areas during the United States.
Owen’s is the swiftest-expanding premium mixer brand in the United States, boasting a 378% boost in revenue 12 months to date. The Enterprise is the Official Cocktail Mixer of Barstool Sporting activities and the presenting sponsor of Barstool’s well-liked Fore Perform golfing podcast. The golfing partnership in between the two organizations encouraged the release of a co-branded Transfusion Mixer in 2020, a cocktail synonymous with golf courses. The Owen’s-Barstool Transfusion products offered around one million cans in the first 120 days of availability and carries on to expertise healthy product sales growth.
“We are thrilled to be announcing our most current round of funding which will propel Owen’s Craft Mixers to develop into the foremost, go-to, quality mixer brand name,” stated Josh Miller, Owen’s Co-Founder and President. “The funding, paired with our assorted distribution, ranging from PGA Golfing Courses to Amazon and national chain shops, such as CVS and Publix, is allowing for the brand to meet up with individuals where ever they are. As a outcome of this multi-channel system, Owen’s is poised to triple its organization year around yr, expanding its retail footprint by 10,000 suppliers.”
The Company’s growth will be further accelerated by the re-opening of its robust, pre-Covid on-premise organization, these types of as stadiums, bars, and eating places, in which it is currently viewing momentum return. “Our pivot toward golfing courses for the duration of the pandemic has led to partnerships with about 750 programs, which includes the Troon Community, the major golf course management business, specializing in golf administration providers, golf small business consulting, and professional club services. We check out our business as properly aligned with the activity of golfing and as an supplemental opportunity for ongoing income progress,” stated Miller.
Owen’s golfing course partnerships include noteworthy venues these types of as Pinehurst Vacation resort, Tobacco Road Golf Club, Riviera Place Club, Streamsong Vacation resort, and Bethpage State Golfing Program. The company’s in excess of 35 stadium and arena companions involve Citi Industry, Truist Park, Petco Park, Comerica Park, and PPG Paints Arena. Other on-premise Owen’s companions contain Benihana, Delaware North, and Firebirds among the other individuals.
Owen’s surge in brand name recognition and reputation has attracted a number of superstar traders, this kind of Grammy-nominated nation songs star, Lee Brice:
“When I read what the guys at Owen’s were carrying out, building a normal component product or service with significantly less sugar and designed listed here in the U.S., that meant some thing to me. The Owen’s items quickly became a individual favourite,” reported Brice. “So now as an investor, I see great opportunity for the brand name to grow exponentially shifting forward by their partnerships with concert venues, other on-premise, and retail destinations. And of system – any opportunity I get to share with friends.”
One more noteworthy name getting driving the brand name is Corridor of Fame NHL player and latest Pittsburgh Penguins owner Mario Lemieux:
“Owen’s Mixers experienced been on my radar for various several years and I have viewed the Brand’s countrywide results at arenas and stadiums, and primarily because of to its popularity with Pittsburgh followers. The development of consumers migrating towards quality spirits is only getting much better, and their desire for bigger high-quality mixers to combine with those spirits has followed suit. Owen’s was between the initial to understand this trend and has put together a superior-quality, all-normal, great-tasting merchandise with the comfort of making a “one particular-pour” cocktail. That mixture has tested to be a winning components for the Organization. I believe Owen’s is poised and positioned for incredible good results shifting forward, and I am further than fired up to be concerned as a companion.”
The Company has also introduced that Frank Higgins, Rudy Costello, and Peter Abate have been elected to the Board of Administrators. Frank Higgins provides incredible running knowledge as the President and CEO of Nestle (2010-2014) and as CEO of Noosa Yogurt (2015- 2018). Rudy Costello brings above 20 yrs of practical experience in the spirits marketplace, most just lately as CEO of Stoli Team (2018- 2020). Ahead of Stoli, Costello expended more than 10 a long time at Beam Suntory and served as SVP of their Income organization. Peter Abate is a prolonged-time Gallo executive who labored at the business for practically 30 years. Most not long ago Abate was Government Vice President Normal Manager, taking care of more than $2.5 billion of Gallo’s worldwide business enterprise. In addition, he was included with Gallo’s M&A division, building several makes, like most notably New Amsterdam.
Owen’s Craft Mixers are created in the United States and are bought in all 50 states in in excess of 14,000 retail retailers together with Publix, Kroger, Foods Lion, Hannaford’s, Shaw’s, and more than 7,500 CVS spots. The quality mixers are carried in more than 3,000 bars and dining places, 35 professional sporting activities venues, over 750 golfing programs nationwide, and straight to consumers at https://owensmixers.com and Amazon.
About Owen’s Craft Mixers:
Owen’s Craft Mixers is an award-successful, premium mixer enterprise. Produced as a solution to perfecting a rapid and scrumptious craft cocktail, Owen’s has turn into a critical component in the nation’s main shops, bars, stadiums, and dining establishments. Started in 2016 by brothers-in-regulation Josh Miller (President & Co-Founder) and Tyler Holland (CEO & Co-Founder), Owen’s Craft Mixers are designed in the United states of america from actual substances (authentic juice and pure cane sugar) and good quality you can flavor. Now, its award-successful portfolio involves Ginger Beer and Lime, Grapefruit and Lime, Mint, Cucumber and Lime, Tonic Drinking water and Lime, Cranberry and Lime, and Margarita Mix. Owen’s is proudly the Official Cocktail Mixer of Barstool Sports activities, and the Owens-Barstool Transfusion Combine is currently available at numerous retail stores and golfing courses, such as Troon golf golf equipment through the United States. For far more info on Owen’s Craft Mixers, kindly go to owensmixers.com or adhere to together on social at @owensmixers.
View supply edition on businesswire.com: https://www.businesswire.com/news/dwelling/20210504005878/en/
Change Media Lab