Owen’s Craft Mixers Announces $7.5 Million Financial commitment Spherical Lee Brice, Darius Rucker, Mario Lemieux, Between Notable Buyers


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The fastest-developing premium mixer manufacturer in the U.S. raises funds to help 378% firm advancement, announces Board of Administrators

NEW YORK–(Enterprise WIRE)–
Owen’s Craft Mixers, makers of the top quality, all-purely natural cocktail mixers known for their good quality and convenience, have just lately closed a fundraising round of $7.5 million led by place music star Lee Brice, Grammy Award-successful singer and songwriter Darius Rucker, NHL legend Mario Lemieux, Levy Family Associates and Maas Household Office environment – proprietors and creators of RumChata. The Corporation also announced its Board of Administrators, bringing a few new executives with a must have beverage sector practical experience into the Business fold.

This push launch characteristics multimedia. Perspective the comprehensive launch listed here: https://www.businesswire.com/news/home/20210504005878/en/

Owen’s Craft Mixers Entire Lineup (Picture: Enterprise Wire)

The funding will be utilized for critical talent hires, to ramp up product sales and advertising efforts and to manufacture extra solution inventory, which will be developed in element to fulfill the demand of new authorizations from Publix and 7,500 CVS locations during the United States.

Owen’s is the quickest-growing top quality mixer manufacturer in the United States, boasting a 378% improve in product sales calendar year to date. The Enterprise is the Official Cocktail Mixer of Barstool Athletics and the presenting sponsor of Barstool’s well-liked Fore Perform golfing podcast. The golfing partnership involving the two businesses impressed the launch of a co-branded Transfusion Mixer in 2020, a cocktail synonymous with golf classes. The Owen’s-Barstool Transfusion products bought in excess of a person million cans in the first 120 times of availability and continues to working experience wholesome product sales advancement.

“We are thrilled to be announcing our most latest round of funding which will propel Owen’s Craft Mixers to develop into the top, go-to, top quality mixer brand,” reported Josh Miller, Owen’s Co-Founder and President. “The funding, paired with our diverse distribution, ranging from PGA Golfing Programs to Amazon and nationwide chain suppliers, this sort of as CVS and Publix, is letting the brand name to meet customers wherever they are. As a end result of this multi-channel approach, Owen’s is poised to triple its company yr over year, increasing its retail footprint by 10,000 stores.”

The Company’s development will be more accelerated by the re-opening of its sturdy, pre-Covid on-premise enterprise, this sort of as stadiums, bars, and dining establishments, wherever it is previously looking at momentum return. “Our pivot towards golf classes for the duration of the pandemic has led to partnerships with above 750 courses, which include the Troon Network, the primary golf system management firm, specializing in golfing administration providers, golfing business consulting, and skilled club companies. We check out our company as completely aligned with the activity of golf and as an supplemental chance for ongoing product sales growth,” reported Miller.

Owen’s golf program partnerships contain noteworthy venues this sort of as Pinehurst Vacation resort, Tobacco Highway Golfing Club, Riviera State Club, Streamsong Vacation resort, and Bethpage State Golfing Class. The company’s about 35 stadium and arena companions contain Citi Industry, Truist Park, Petco Park, Comerica Park, and PPG Paints Arena. Other on-premise Owen’s companions consist of Benihana, Delaware North, and Firebirds among other folks.

Owen’s surge in manufacturer consciousness and reputation has attracted quite a few movie star buyers, such Grammy-nominated place audio star, Lee Brice:

“When I read what the men at Owen’s ended up doing, making a normal ingredient merchandise with less sugar and produced below in the U.S., that meant a thing to me. The Owen’s items swiftly grew to become a particular favored,” reported Brice. “So now as an investor, I see great prospect for the brand to develop exponentially relocating ahead as a result of their partnerships with concert venues, other on-premise, and retail destinations. And of training course – any chance I get to share with pals.”

A different noteworthy title receiving guiding the manufacturer is Hall of Fame NHL participant and latest Pittsburgh Penguins owner Mario Lemieux:

“Owen’s Mixers experienced been on my radar for several many years and I have noticed the Brand’s nationwide achievement at arenas and stadiums, and in particular because of to its popularity with Pittsburgh admirers. The craze of buyers migrating toward quality spirits is only turning out to be more powerful, and their desire for higher quality mixers to blend with individuals spirits has followed go well with. Owen’s was amongst the 1st to realize this pattern and has blended a large-top quality, all-all-natural, good-tasting solution with the ease of building a “one-pour” cocktail. That mixture has established to be a successful formulation for the Business. I feel Owen’s is poised and positioned for incredible achievement relocating ahead, and I am further than energized to be concerned as a partner.”

The Firm has also declared that Frank Higgins, Rudy Costello, and Peter Abate have been elected to the Board of Directors. Frank Higgins brings large operating experience as the President and CEO of Nestle (2010-2014) and as CEO of Noosa Yogurt (2015- 2018). Rudy Costello brings more than 20 many years of experience in the spirits marketplace, most recently as CEO of Stoli Group (2018- 2020). Before Stoli, Costello used above 10 yrs at Beam Suntory and served as SVP of their Gross sales business. Peter Abate is a prolonged-time Gallo executive who worked at the company for just about 30 many years. Most not too long ago Abate was Government Vice President Common Manager, running around $2.5 billion of Gallo’s world wide enterprise. In addition, he was included with Gallo’s M&A division, making various models, such as most notably New Amsterdam.

Owen’s Craft Mixers are created in the United States and are bought in all 50 states in around 14,000 retail retailers which include Publix, Kroger, Foods Lion, Hannaford’s, Shaw’s, and over 7,500 CVS locations. The premium mixers are carried in more than 3,000 bars and eating places, 35 professional athletics venues, over 750 golf programs nationwide, and specifically to buyers at https://owensmixers.com and Amazon.

About Owen’s Craft Mixers:

Owen’s Craft Mixers is an award-winning, premium mixer enterprise. Created as a solution to perfecting a brief and delicious craft cocktail, Owen’s has develop into a key part in the nation’s major retailers, bars, stadiums, and dining establishments. Founded in 2016 by brothers-in-legislation Josh Miller (President & Co-Founder) and Tyler Holland (CEO & Co-Founder), Owen’s Craft Mixers are made in the United states from serious ingredients (authentic juice and pure cane sugar) and good quality you can flavor. Now, its award-profitable portfolio contains Ginger Beer and Lime, Grapefruit and Lime, Mint, Cucumber and Lime, Tonic Drinking water and Lime, Cranberry and Lime, and Margarita Combine. Owen’s is proudly the Formal Cocktail Mixer of Barstool Sporting activities, and the Owens-Barstool Transfusion Combine is currently out there at a number of retail retailers and golfing programs, like Troon golfing clubs all over the United States. For additional data on Owen’s Craft Mixers, kindly go to owensmixers.com or follow along on social at @owensmixers.

Media Get in touch with:

Daniel LaGrua

Change Media Lab

[email protected]

Supply: Owen’s Craft Mixers