NEW YORK–(Small business WIRE)–Owen’s Craft Mixers, makers of the quality, all-organic cocktail mixers recognised for their top quality and ease, have lately closed a fundraising round of $7.5 million led by state new music star Lee Brice, Grammy Award-profitable singer and songwriter Darius Rucker, NHL legend Mario Lemieux, Levy Household Partners and Maas Family members Office environment – proprietors and creators of RumChata. The Corporation also introduced its Board of Directors, bringing three new executives with priceless beverage market working experience into the Company fold.
The funding will be used for key expertise hires, to ramp up revenue and advertising and marketing initiatives and to manufacture extra products inventory, which will be generated in aspect to satisfy the demand from customers of new authorizations from Publix and 7,500 CVS areas all through the United States.
Owen’s is the fastest-increasing quality mixer model in the United States, boasting a 378% increase in income 12 months to date. The Organization is the Formal Cocktail Mixer of Barstool Sporting activities and the presenting sponsor of Barstool’s well known Fore Enjoy golfing podcast. The golfing partnership concerning the two companies encouraged the release of a co-branded Transfusion Mixer in 2020, a cocktail synonymous with golf classes. The Owen’s-Barstool Transfusion product or service bought around a person million cans in the initially 120 times of availability and continues to practical experience wholesome product sales development.
“We are thrilled to be saying our most modern spherical of funding which will propel Owen’s Craft Mixers to develop into the main, go-to, premium mixer brand,” claimed Josh Miller, Owen’s Co-Founder and President. “The funding, paired with our numerous distribution, ranging from PGA Golf Classes to Amazon and national chain stores, these types of as CVS and Publix, is enabling the manufacturer to meet consumers where ever they are. As a consequence of this multi-channel system, Owen’s is poised to triple its business year above yr, developing its retail footprint by 10,000 shops.”
The Company’s advancement will be further accelerated by the re-opening of its sturdy, pre-Covid on-premise business enterprise, this kind of as stadiums, bars, and dining places, where it is already seeing momentum return. “Our pivot toward golfing classes through the pandemic has led to partnerships with over 750 classes, including the Troon Community, the major golf course management company, specializing in golf administration services, golf business consulting, and skilled club companies. We see our organization as perfectly aligned with the activity of golfing and as an added possibility for ongoing gross sales expansion,” reported Miller.
Owen’s golf training course partnerships incorporate notable venues this sort of as Pinehurst Resort, Tobacco Highway Golfing Club, Riviera Country Club, Streamsong Resort, and Bethpage Condition Golfing Training course. The company’s in excess of 35 stadium and arena associates contain Citi Discipline, Truist Park, Petco Park, Comerica Park, and PPG Paints Arena. Other on-premise Owen’s partners contain Benihana, Delaware North, and Firebirds between some others.
Owen’s surge in brand recognition and acceptance has captivated many celeb buyers, this kind of Grammy-nominated state tunes star, Lee Brice:
“When I read what the guys at Owen’s were being performing, building a organic ingredient product with less sugar and produced in this article in the U.S., that meant anything to me. The Owen’s goods promptly became a particular favourite,” reported Brice. “So now as an trader, I see tremendous opportunity for the brand to increase exponentially relocating forward by their partnerships with live performance venues, other on-premise, and retail spots. And of class – any prospect I get to share with pals.”
Another noteworthy identify getting guiding the brand name is Corridor of Fame NHL participant and present-day Pittsburgh Penguins owner Mario Lemieux:
“Owen’s Mixers had been on my radar for numerous years and I have witnessed the Brand’s national success at arenas and stadiums, and in particular due to its acceptance with Pittsburgh lovers. The development of buyers migrating toward high quality spirits is only turning out to be much better, and their preference for bigger top quality mixers to merge with those spirits has adopted fit. Owen’s was amid the 1st to identify this pattern and has put together a substantial-quality, all-pure, wonderful-tasting item with the comfort of making a “one-pour” cocktail. That mix has confirmed to be a profitable formula for the Company. I imagine Owen’s is poised and positioned for remarkable achievements transferring ahead, and I am beyond fired up to be involved as a associate.”
The Organization has also introduced that Frank Higgins, Rudy Costello, and Peter Abate have been elected to the Board of Directors. Frank Higgins brings great functioning working experience as the President and CEO of Nestle (2010-2014) and as CEO of Noosa Yogurt (2015- 2018). Rudy Costello delivers over 20 decades of encounter in the spirits industry, most just lately as CEO of Stoli Team (2018- 2020). Ahead of Stoli, Costello used above 10 years at Beam Suntory and served as SVP of their Sales firm. Peter Abate is a long-time Gallo government who labored at the enterprise for just about 30 several years. Most just lately Abate was Government Vice President General Supervisor, controlling in excess of $2.5 billion of Gallo’s world-wide organization. In addition, he was associated with Gallo’s M&A division, producing numerous models, such as most notably New Amsterdam.
Owen’s Craft Mixers are made in the United States and are offered in all 50 states in in excess of 14,000 retail outlets including Publix, Kroger, Food Lion, Hannaford’s, Shaw’s, and more than 7,500 CVS destinations. The premium mixers are carried in more than 3,000 bars and restaurants, 35 specialist sports activities venues, in excess of 750 golfing courses nationwide, and immediately to shoppers at https://owensmixers.com and Amazon.
About Owen’s Craft Mixers:
Owen’s Craft Mixers is an award-successful, high quality mixer firm. Created as a option to perfecting a brief and scrumptious craft cocktail, Owen’s has develop into a essential part in the nation’s main retailers, bars, stadiums, and dining establishments. Launched in 2016 by brothers-in-law Josh Miller (President & Co-Founder) and Tyler Holland (CEO & Co-Founder), Owen’s Craft Mixers are designed in the United states from genuine ingredients (authentic juice and pure cane sugar) and high quality you can style. Right now, its award-successful portfolio contains Ginger Beer and Lime, Grapefruit and Lime, Mint, Cucumber and Lime, Tonic Water and Lime, Cranberry and Lime, and Margarita Blend. Owen’s is proudly the Formal Cocktail Mixer of Barstool Athletics, and the Owens-Barstool Transfusion Mix is at present offered at many retail stores and golf courses, which includes Troon golf clubs all over the United States. For more details on Owen’s Craft Mixers, kindly check out owensmixers.com or abide by along on social at @owensmixers.